About us.

At Rouleau Real Estate Group, our success is rooted in a giving heart of service and devotion to the goodness of life.

For us, business success is gauged by the quality of our relationships and not by what they gain us financially.

Let us re-imagine business success, together.


Our mission.

We don’t measure success through achievements or awards. Reaching for those shiny objects of business success is not about you, our client. Business success for us is giving ourselves to your life transition and bringing you our full attention, care, and devotion. 

Business success for Rouleau Real Estate Group is the confidence and trust our clients place in our work and service to them.

Stephanie and I enjoy rich satisfaction when our clients experience care, protection, guidance, and love in the next chapter of their lives. We extend the hand of dedicated humility, unlimited creativity, and kick-it hard work.

Success Stories


Community Partners


5 Star Reviews for Pierrette and her Team


Homes Sold by Pierrette and her Team


Integrity. Service. Authenticity. Hard work.

Rouleau Real Estate Group is a company of individuals who are guided by their personal integrity and authenticity and by their professional service and hard work. We have entered the real estate profession with fresh ideas for marketing in a technological world, with a genuine enthusiasm to elevate the entire profession of real estate by our presence and by our actions, and with a staff of individuals who are committed to serving you, our client, and to serving our national NC forests and the NC mountains.


REALTOR. Owner. Broker.

Owner/Broker in Charge/REALTOR

About Pierrette: 

Pierrette is most fulfilled when she is working on behalf of someone else. She has a sharp wit, perspicacious mind (big word alert!), and a dark, dry humor.  She values life itself. Pier earned her PhD in English Literature with a concentration in Critical Theory in the early aughts - she finishes what she starts. The more complex the situation, the more pleasure it is for her to understand fully, to offer creative solutions, and to protect your interests to the fullest. Pierrette works hard every day, with intelligence, integrity, authenticity, transparency, and kindness. She has been a REALTOR® for a decade and the owner and broker in charge of Rouleau Real Estate Group since 2018. 

Pier has three rescued pups, a rescued feline, and spends her downtime in the yard, on a walk, planting a garden, cleaning her West Asheville cottage (her truly favorite pastime), and taking pleasure in her friends, family, and partner. She is guardian to a delightful senior citizen who is living in memory care. 

Pierrette Rouleau, PhD has earned the Accredited Buyer Representative® designation, the Seniors Real Estate Specialist® designation, and the Certified Residential Specialist® designation which is the highest credential awarded to residential sales, agents, managers and brokers. Pierrette's talents, worth ethic, and her servant's heart will ensure your real estate experience is platinum and fun.

Pier lives, works, and plays in West Asheville. The NC Mountains have been home to her since 2005. She loves both the solitude of a small town and the excitement of the city, with the grandeur of the mountains as the common thread. She loves a good drive in the NC Mountains. She was a hospice volunteer caregiver to several long-term patients. 

Please reach out to her. She would love to connect.


"Super knowledgeable, professional, and communicative"

She knew I wanted it sold quickly and she did everything in her power to make that happen.

Read More Reviews


Let us reimagine business success, together.

We believe there is enough to go around. We believe in putting our time and our money where our heart is. 

Meet Our Community Partner Organizations:

Asheville FM

Leadership Asheville

Asheville Poverty Initiative

Homeward Bound

We are proud supporters of our neighbors at Asheville FM 103.3, contributing regularly to underwrite the station. We also passionately dedicate our time and talents to marketing their exceptional local programming.

We are committed to ending homelessness in Asheville. We support Homeward Bound as donors and volunteers, and we continue to educate ourselves and others about experiences of homelessness.

 In support of the AHOPE project at the Asheville Poverty Initiative and 12 Baskets, we donated and delivered over 2400 meals to Asheville residents experiencing homelessness in 2020.

Pierrette is a participant of Leadership Asheville, which exists to build collaborative leadership capacity and foster an equitable, inclusive, and sustainable community for all.

We are ardent supporters of our West Asheville Businesses, and a member of the West Asheville Business Association. We continuously seek new ways to highlight their incredible services and wares.

We hire Asheville Artists & Musicians throughout the year to treat our community with the wonder of live music and remarkable art.

We are proud to be Living Wage Certified by Just Economics of Western North Carolina

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