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About Us

At Rouleau Real Estate Group, our success is rooted in a giving heart of service and devotion to the goodness of life.

For us, business success is gauged by the quality of our relationships and not by what they gain us financially.

Let us re-imagine business success, together.


Our philosophy is simple: clients come first.

We don’t measure success through achievements or awards, but through the satisfaction of our clients.

Success Stories


Community Partners


5 Star Zillow Ratings


Homes Sold


Integrity. Service. Authenticity. Hard work.

Rouleau Real Estate Group is a company of individuals who are guided by their personal integrity and authenticity and by their professional service and hard work. We have entered the real estate profession with fresh ideas for marketing in a technological world, with a genuine enthusiasm to elevate the entire profession of real estate by our presence and by our actions, and with a staff of individuals who are committed to serving you, our client.


Meet The Team

We Are Small But Mighty!

Owner/Broker in Charge/Realtor

About Pierrette: 

She is the lead broker with the Rouleau Real Estate Group. In 2013, she completed a transition from a career in academia to her passion, real estate. This change was part of a broader theme in her life: the pursuit of a line of work which fulfilled her “big whys” — to be of service to others and to be an outstanding success personally and professionally. In just 3 years, she became one of the most successful brokers at the number one real estate firm in the High Country, Keller Williams. In 2017, she was asked to launch a Keller Williams market center in Asheville to coach, train and mentor real estate agents to their highest success. She launched Rouleau Real Estate Group in 2018 as a brokerage with a fundamentally different value system. 

Being a real estate broker has enabled her to use her gifts and talents to assist clients and now to assist your agent in offering you superior customer service—listening with people as they share their needs and desires, to broker relationships, and to research and implement the complex and exciting scenarios of real estate serve our clients well to fulfill their real estate dreams.

She splits her time between Boone and Asheville. She loves both the solitude of a small town and the excitement of the city, with the grandeur of the mountains as the common thread. She has a new puppy, Beauregard. Walking with Beau, a good day in the gym, creative writing, and meditating are her steadying habits. She has been a hospice volunteer caregiver, when time allows, since 1999. 

Marketing Manager

Geena serves as our Marketing Manager at Rouleau Real Estate Group. Well-versed in all things digital marketing, as an artist herself, she has an especially keen eye for design; and with a technical background in live event production, Geena brings a vivacious problem-solving attitude to the team. With these skills, she is able to create digital experiences and stories that help convey our core values and most importantly help you achieve your dreams, whether that be buying or selling a home.

Geena cares deeply about her community and the planet and volunteers regularly to promote environmental activism, equal food access, and animal welfare. While she currently resides in Atlanta, the North Carolina Mountains are like a second home to her, frequently taking weekend trips to escape the city and seek adventure on the many scenic trails in North Carolina


"Super knowledgeable, professional, and communicative"

She knew I wanted it sold quickly and she did everything in her power to make that happen.

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Let us reimagine business success, together.

We believe there is enough to go around. We believe in putting our time and our money where our heart is. 

Meet Our Community Partner Organizations:

Asheville FM

Leadership Asheville

Asheville Poverty Initiative

Homeward Bound

We are proud supporters of our neighbors at Asheville FM 103.3, contributing regularly to underwrite the station. We also passionately dedicate our time and talents to marketing their exceptional local programming.

We are committed to ending homelessness in Asheville. We support Homeward Bound as donors and volunteers, and we continue to educate ourselves and others about experiences of homelessness.

 In support of the AHOPE project at the Asheville Poverty Initiative and 12 Baskets, we donated and delivered over 2400 meals to Asheville residents experiencing homelessness in 2020.

Pierrette is a participant of Leadership Asheville, which exists to build collaborative leadership capacity and foster an equitable, inclusive, and sustainable community for all.

We are ardent supporters of our West Asheville Businesses, and a member of the West Asheville Business Association. We continuously seek new ways to highlight their incredible services and wares.

We hire Asheville Artists & Musicians throughout the year to treat our community with the wonder of live music and remarkable art.

We are proud to be Living Wage Certified by Just Economics of Western North Carolina

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